Other than clothing, Endo's production work includes, toys, musice event, fighting matches and pro-wrestling.

One of the original clothing brand from Ebisu area, established in 1996, November 11 by Director, Noriaki Endo. The brand first started as a select shop in Ebisu, Tokyo. Their very first store in Ebisu was one of the fewest clothing stores in the area. By the power of media and word of mouths by the customers, an unknown small clothing brand began to take its hype. In 1998, the store moved to another area in Ebisu with a new name, "Palmstore". In 1992, Palmstore moved to Daikanyama (by this time, there were 10 Palmstores within the country). At this time, Devilock also began to produce their own music event, "Devilock Night" as well as some fighting matches, pro-wrestling and a TV show, "Devilock TV". The brand also collaborate with many other clothing brands, artists and music groups. Group exhibition 'VISUALL' that gathers an overseas popular artist ..'.. is held with CANADA/TOKYO in 04. A big echo was called.And, holding and the active area ..'.. are being expanded in 'VISUALL' Hong Kong in 05.GROUP EHIBITION VISUALL ARTIST /FUTURA, STASH, KAWS, KOSTAS,PASHEAD, RUSS, WK, JAYQUON, ERIC SO, SEVENSTARS,2006/NUMBER NINE, MASTER MIND, roar combination work,and KITTY&PALMBOY; announcement in the same year from Sanrio.Hong Kong KFC and the PALMBOY commodity are sold. Several thousand guests queued up in front of KFC on that day of sales.We start with CAFE THE DEVOLOCK.in march 06.It holds it SHOOTO THE DEVILOCK in May 06. We start with PALMBOY exhibition in TAIWAN on june.2007,We do exhibition at NY.Guerrilla store 'DEVILCLOT' is opened in HONG KONG.The long line is made every day.LEVI`S�~DEVILCLOT is put on the market in Taiwan. A rugged line was formed 3500 total guests or more.2008,As a part of the Red Ribbon Campaign, we are announcing the Devilockproduced t-shirt.Bound to be a hot topic. The "Hennessey x Devilock" store, which will only be in business for a limited time has just opened in Taiwan. Devilock 12th anniversary party to be held in Canada and Taiwan. Devilock Shop, Harajuku branch, on Takeshita-dori opened. The collaboration item produced by Devilock and the world renowned Rolling Stones, now on sale. in 2009,The brand was take a world tour for 13th anniversary.that party to be held in TAIWAN/SINGAPORE/VANCOUVER/TOKYO/SAN FRANCISCO. collaboration item produced by Devilock and BAPE for 13th anniversary. DEVILOCK NIGHT~DEVILOCK 13th Anniversary~ party to be held in MAKUHARI MESSE.15000 customer came to that party. G-shock world tour to be held with Devilcok,and maked collaboration items with G-shock.

A music event began in 1997, sponsored exclusively by Devilock with domestic bands and DJs. Its very first show was held in 1997 at Club Citta Kawasaki. In 1998, an all sold-out, "Devilock Night Tour" was held across the country. In the following year, Devilock Night was held as tow-days-event, at NK Hall with "Vale Tude Japan '99", gatherring 20,000 fans. In 2001, Devilock Night travelled down to Hong Kong, and in 2002, the event was returned to NK Hall.
'06 The Club tour of Tokyo is held once every month. 'FILTER~DEVILOCK10th ANNIVERSARY~' is held for two days at shinkiba Studiocoast at the end of the year.'07Music event 'DEVILOCK' is held in the large box hall in Tokyo.'DEVILOCK1(ZEPP TOKYO)' 'DEVILOCK2(LIQUID ROOM)' 'DEVILOCK3(ZEPP TOKYO)' 'DEVILOCK4(SHIBUYA AX)' 'DEVILOCK5(Zepp Tokyo)' 'DEVILOCK6(Akasaka Blitz)'All are sold out.