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The Wayback Machine - https://web.archive.org/web/20151230002732/https://developers.facebook.com/products/analytics
Facebook Analytics
for Apps
Measure all of your customer activity
across devices.
Access AnalyticsView Demo
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Learn how People Use Your Product Across Multiple Devices
People are increasingly accessing your app and website across multiple devices. Facebook Analytics helps you answer questions like “what percentage of the people in Canada that installed my mobile app ended up purchasing on my website?”
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Smarter Decision Making
Build better experiences for the people using your apps by understanding the steps people take within your app, finding areas that are causing people to drop off, and seeing how well you retain people.
Gain Insights About the People Using Your App
Tailor your content within your app by better understanding the people who use it with aggregated demographic reporting. For instance, you can see age, gender, country and language breakdowns for people that have “Added to Cart.”
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How it Works
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Events
Dive into the trends of what is happening in your app with event-based metrics.
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Segments
Understand your customers better with powerful filters.
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Cohorts
Understand how recent customers compare to historical ones.
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Funnels
Discover when your customers are having a problem getting through your app.
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View Developer Docs
Read the Docs