Business Infographics

platform primarily driven by short-form video content. It launches challenges of various types to tap into the creativity of its users and generate engaging (if not addicting content) accessible via an infinite feed. TikTok primarily makes money through advertising, thus making it an attention-based business model.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/kaios-feature-phone-business-model.png?fit=4280%2C3228\u0026ssl=1","id":"16418","title":"kaios-feature-phone-business-model","alt":"kaios-feature-phone-business-model","caption":"KaiOS is a mobile operating system built on the ashes of the discontinued Mozilla OS. Indeed, KaiOS has developed a robust standalone mobile operating system that turns feature phones (so-called \u0026#8220;dumb phones\u0026#8221;) into smartphones-like phones.\n\nAs feature phones powered by KaiOS have access to mobile apps, connectivity and voice search. KaiOS feature phone business model wants to bring connectivity and the digital revolution to those developing countries (like India and Africa) that have missed out on the smartphone wave due to too high costs of those devices.\n\nBesides, KaiOS might be well suited for the IoT revolution!","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/copy-facebook-arpu-1.png?fit=4280%2C3148\u0026ssl=1","id":"16408","title":"facebook-arpu-us-canada-europe","alt":"facebook-arpu-us-canada-europe","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/facebook-arpu.png?fit=4280%2C3148\u0026ssl=1","id":"16405","title":"visualizing-facebook-arpu","alt":"visualizing-facebook-arpu","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/amazons-technology-and-content-investments-in-millions.png?fit=4280%2C3148\u0026ssl=1","id":"16388","title":"amazons-technology-and-content-investments-in-millions","alt":"amazons-technology-and-content-investments-in-millions","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/amazons-aws-operating-margins.png?fit=4280%2C3148\u0026ssl=1","id":"16386","title":"amazons-aws-operating-margins","alt":"amazons-aws-operating-margins","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/amazon-revenue-model.png?fit=4280%2C3148\u0026ssl=1","id":"16385","title":"amazon-revenue-model","alt":"amazon-revenue-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2019\/01\/amazon-aws-business.png?fit=4280%2C3148\u0026ssl=1","id":"16384","title":"why-amazon-is-doubling-down-on-aws","alt":"why-amazon-is-doubling-down-on-aws","caption":"Amazon AWS follows a platform business model, that gains traction by tapping into network effects. Born as an infrastructure built on top of Amazon\u0026#8217;s infrastructure, AWS has become a company offering cloud services to thousands of clients from the enterprise level, to startups. And its marketplace enables companies to connect to other service providers to build integrated solutions for their organizations.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/tech-startups-business-models.png.jpg?fit=836%2C2560\u0026ssl=1","id":"16368","title":"tech-startups-business-models\/","alt":"tech-startups-business-models\/","caption":"we\u0026#8217;ll look at five companies\u0026#8217; business models:\n\nQuora\nWolfram Alpha\nAirbnb\nDuckDuckGo\nLinkedIn","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/profitability-tech-companies.png?fit=2800%2C8572\u0026ssl=1","id":"16359","title":"tech-companies-profitability","alt":"tech-companies-profitability","caption":"When performing a profitability ratio analysis, it is essential to take into account companies that operate in the same industry. In fact, based on the industry the profitability ratios might vary quite a lot. Even though below we have five tech companies, those operate in different contexts and competitive landscapes. In part, their business models overlap.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/amazon-business-model.png?fit=4280%2C3228\u0026ssl=1","id":"16306","title":"amazon-business-model","alt":"amazon-business-model","caption":"Amazon has a diversified\u00a0business model. In 2018 Amazon posted over $232 billion in revenues and over $10 billion in net profits. Online stores contributed to nearly 52% of Amazon revenues, followed by Physical Stores, Third-party Seller Services,\u00a0Amazon AWS, Subscription Services, and Advertising revenues.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/amazon-revenue-sources-2017.png?fit=2200%2C2680\u0026ssl=1","id":"16303","title":"amazon-revenue-sources-2017","alt":"amazon-revenue-sources-2017","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/amazon-growth-curve-1997-2005.png?fit=4280%2C3148\u0026ssl=1","id":"16296","title":"amazon-growth-curve-1997-2005","alt":"amazon-growth-curve-1997-2005","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/evolution-of-apple.png?fit=4280%2C3560\u0026ssl=1","id":"16265","title":"evolution-of-apple","alt":"evolution-of-apple","caption":"In this infographic, you can appreciate the evolution of Apple by looking at how its central products sales evolved in the decade 2008-18.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/iphone-sales-1.png?fit=2260%2C2284\u0026ssl=1","id":"16260","title":"iphone-sales-2007-09","alt":"iphone-sales-2007-09","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/apple-business-strategy.png?fit=4280%2C3228\u0026ssl=1","id":"16253","title":"apple-business-strategy","alt":"apple-business-strategy","caption":"When looking at the Apple Business Model, it is easy to assume that it is solely a product company, which sells devices that are beautifully crafted. However, there would have been no success for the Mac without its OS operating system. There would not have been iPod success without iTunes. And no success for iPhones without the Apple Store. What\u0026#8217;s next for Apple\u0026#8217;s success?","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/iphone-sales.png?fit=2260%2C2284\u0026ssl=1","id":"16249","title":"iphone-sales-took-off-2008","alt":"iphone-sales-took-off-2008","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/apple-revenue-streams-2018.png?fit=2200%2C3180\u0026ssl=1","id":"16247","title":"apple-revenue-streams-2018","alt":"apple-revenue-streams-2018","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/ipod-sales-took-off-2004.png?fit=2260%2C2284\u0026ssl=1","id":"16246","title":"ipod-sales-took-off-2004","alt":"ipod-sales-took-off-2004","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/amazon-advertising-business-2.png?fit=4280%2C3228\u0026ssl=1","id":"16226","title":"amazon-advertising-business","alt":"amazon-advertising-business","caption":"Amazon more than doubled its advertising revenues from the first nine months of 2017, compared to 2018. Indeed, the revenues went from $2.92 billion in 2018 to $6.72 billion in 2018.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/amazon-google-facebook-advertising-business.png?fit=2200%2C2176\u0026ssl=1","id":"16220","title":"amazon-google-facebook-advertising-business","alt":"amazon-google-facebook-advertising-business","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/amazon-advertising-revenues-2017-2018.png?fit=2200%2C2976\u0026ssl=1","id":"16219","title":"amazon-advertising-revenues-2017-2018","alt":"amazon-advertising-revenues-2017-2018","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/uber-business-model.png?fit=4280%2C3228\u0026ssl=1","id":"16054","title":"uber-business-model","alt":"uber-business-model","caption":"Uber is a multi-sided marketplace, a platform business model that connects drivers and riders. It has an interface with gamification elements that make it easy for two sides to connect and transact. Uber has three main segments: mobility, freight (both are two-sided marketplaces), and delivery (a three-sided platform). Uber makes money by collecting fees from the platform\u0026#8217;s gross bookings. In 2022, Uber generated over $31.87 billion in revenues, mostly from mobility, delivery (Uber Eats), and freight.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/hyrecar-business-model.png?fit=4280%2C3228\u0026ssl=1","id":"16020","title":"hyrecar-business-model","alt":"hyrecar-business-model","caption":"HyreCar is a peer-to-peer marketplace where owners of cars can rent their idle vehicles to drivers that want to make an additional income via ride-sharing services like Uber, and Lyft. As a two-sided marketplace, HyreCar makes money by charging drivers for direct insurance and a 10% fee on the weekly rental expense. And by taking a 15% fee from owners weekly rental income.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/two-sided-marketplace.png?fit=4280%2C2872\u0026ssl=1","id":"16008","title":"two-sided-marketplace","alt":"two-sided-marketplace","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/total-addressable-market.png?fit=4280%2C3228\u0026ssl=1","id":"16010","title":"total-addressable-market","alt":"total-addressable-market","caption":"A total addressable market or TAM is the available market for a product or service. That is a metric usually leveraged by startups to understand the business potential of an industry. Typically, a large addressable market is appealing to venture capitalists willing to back startups with extensive growth potential.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/what-is-okr.png?fit=4280%2C3228\u0026ssl=1","id":"16002","title":"what-is-okr","alt":"what-is-okr","caption":"Andy Grove, helped Intel become among the most valuable companies by 1997. In his years at Intel, he conceived a management and goal-setting system, called OKR, standing for \u0026#8220;objectives and key results.\u0026#8221; Venture capitalist and early investor in Google, John Doerr, systematized in the book \u0026#8220;Measure What Matters.\u0026#8221;","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/mbo-vs-okr.jpg?fit=2200%2C1904\u0026ssl=1","id":"15993","title":"mbo-vs-okr","alt":"mbo-vs-okr","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/blitzscaling-business-model-1.jpg?fit=4800%2C2508\u0026ssl=1","id":"15877","title":"blitzscaling-business-model","alt":"blitzscaling-business-model","caption":"the blitzscaling business model is a framework to build companies that scale super fast in a scenario of massive growth and uncertainty","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/blitzscaling-business-model-canvas.jpg?fit=2560%2C1474\u0026ssl=1","id":"15878","title":"blitzscaling-business-model-canvas","alt":"blitzscaling-business-model-canvas","caption":"In this article, I\u0026#8217;ll focus on the Blitzscaling business model canvas. This is a model based on the concept of Blitzscaling, which is a particular process of massive growth under uncertainty and that prioritizes speed over efficiency and focuses on market domination to create a first-scaler advantage in a scenario of uncertainty.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/what-is-blitzscaling-1.jpg?fit=4280%2C3228\u0026ssl=1","id":"15868","title":"what-is-blitzscaling","alt":"what-is-blitzscaling","caption":"Blitzscaling is a business concept and a book written by Reid Hoffman (LinkedIn Co-founder) and Chris Yeh. At its core, the concept of Blitzscaling is about growing at a rate that is so much faster than your competitors, that make you feel uncomfortable. In short, Blitzscaling is prioritizing speed over efficiency in the face of uncertainty.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/groupon-business-model.jpg?fit=4280%2C3228\u0026ssl=1","id":"15834","title":"groupon-business-model","alt":"Groupon is a two-sided marketplace where local consumers meet deals from local merchants. The company makes money by selling local and travel services and goods. Its value proposition based on attracting local customers to local merchants is quite compelling. Local consumers instead get savings and discounts that they would not get elsewhere. The company measures its financial success in gross billings and revenues growth. Groupon generated over $2.8 billion in 2017, by selling its goods and services directly via its websites and mobile app, and indirectly via third-party affiliate sites, who get a commission for each sale.","caption":"Groupon is a two-sided marketplace where local consumers meet deals from local merchants. The company makes money by selling local and travel services and goods. Its value proposition based on attracting local customers to local merchants is quite compelling. Local consumers instead get savings and discounts that they would not get elsewhere. The company measures its financial success in gross billings and revenues growth. Groupon generated over $2.8 billion in 2017, by selling its goods and services directly via its websites and mobile app, and indirectly via third-party affiliate sites, who get a commission for each sale.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-01-at-23.11.35.png?fit=546%2C652\u0026ssl=1","id":"15816","title":"apple-revenues-breakdown","alt":"apple-revenues-breakdown","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/12\/apple-distribution-strategy.png?fit=874%2C657\u0026ssl=1","id":"15819","title":"apple-distribution-strategy","alt":"apple-distribution-strategy","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/fang-companies.jpg?fit=4280%2C3228\u0026ssl=1","id":"15768","title":"fang-companies","alt":"fang-companies","caption":"FAANG is an acronym that comprises the hottest tech companies\u0026#8217; stocks. Those are Facebook, Amazon, Apple, Netflix and Alphabet\u0026#8217;s Google. The term was coined by Jim Cramer, former hedge fund manager and\u00a0host of CNBC\u0026#8217;s Mad Money\u00a0and founder of the publication TheStreet:","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/grubhub-business-model.jpg?fit=4280%2C3228\u0026ssl=1","id":"15739","title":"grubhub-business-model","alt":"grubhub-business-model","caption":"Grubhub is an online and mobile platform for restaurant pick-up and delivery orders. In 2018 the company connected\u00a095,000 takeout restaurants in over 1,700 U.S. cities and London. The Grubhub portfolio of brands like\u00a0Seamless, LevelUp, Eat24, AllMenus, MenuPages, andTapingo.\u00a0The company makes money primarily by\u00a0charging restaurants a pre-order commission and it generates revenues when\u00a0diners place an order on its platform. Also, it charges restaurants that use Grubhub delivery services and when diners pay for those services.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/static-vs-dynamic-pricing.jpg?fit=4280%2C3228\u0026ssl=1","id":"15518","title":"static-vs-dynamic-pricing","alt":"dynamic-pricing","caption":"Dynamic pricing is the practice of having multiple price points based on several factors, such as customers segments, peak times of service and time-based consumption that allow the company is applying dynamic pricing to expand its revenue generation.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/tiffany-business-model.jpg?fit=4280%2C3228\u0026ssl=1","id":"15513","title":"tiffany-business-model","alt":"","caption":"With over four billion dollars in net sales in 2017, Tiffany is still an iconic brand, that managed to keep its brand awareness and a perceived sense of luxury and quality thanks also to strategic marketing, PR, and media relations activities. Most of those activities are focused around the iconic Flagship Store located in 727 of Fifth Avenue, which accounted for less than ten percent of the company\u0026#8217;s worldwide sales in 2017.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/google-business-model-change.jpg?fit=2560%2C1440\u0026ssl=1","id":"15468","title":"google-business-model-change","alt":"google-business-model-change","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/facebook-advertising-business-3.jpg?fit=1128%2C2560\u0026ssl=1","id":"15443","title":"facebook-advertising-business","alt":"facebook-advertising-business","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/how-do-banks-make-money-2.jpg?fit=1128%2C2560\u0026ssl=1","id":"15330","title":"how-do-banks-make-money","alt":"how-do-banks-make-money","caption":"Banks like JPMorgan, Bank of America and Goldman Sachs make money with consumer banking, investment baking, commercial banking, and asset and wealth management. Those banks collect fees for the services provided. Also, banks earn on the interests of money borrowed. A critical metric to assess the success of any bank is its ability to attract assets under management. For instance,\u00a0in 2017 JPMorgan managed over two trillion of assets, while Goldman Sachs managed almost one and a half trillion and Bank of America over a trillion.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/inditex-fast-fashion-empire.jpg?fit=4280%2C3228\u0026ssl=1","id":"15187","title":"inditex-fast-fashion-empire","alt":"inditex-fast-fashion-empire","caption":"With over \u20ac25 billion in sales in 2017, the Spanish Fast Fashion Empire, Inditex, which comprises eight sister brands, has been able to grow over the years thanks to a strategy of expansion of its flagship stores in exclusive location around the globe. Its largest brand, Zara contributed to over 65% of the group revenue. The country that contributed the most to the fash fashion Empire sales was Spain, with over 16% of its revenues.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/coca-cola-vs-pepsi-business-model-2.jpg?fit=4280%2C3228\u0026ssl=1","id":"15161","title":"coca-cola-vs-pepsi-business-model","alt":"coca-cola-vs-pepsi-business-model","caption":"Both companies have massive scale. With Coca-Cola over $35 billion revenue, compared to PepsiCo over $63 billion. Where Coca-Cola has a large chunk of revenues in Europe, Middle East, and Africa. PepsiCo has its primary operations in the US. Coca-Cola is the largest beverage company in the world. PepsiCo got diversified between beverages and food, where food represented 53% of its revenues in 2017. Both companies have massive distribution strategies and nonetheless the size, they have a relatively quick decision-making process. That is critical as both companies top into consumer habits, therefore need to be fast in adapting to them. Both companies also spend massive resources on demand generation via marketing activities.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/pepsico-business-model-1.jpg?fit=4280%2C3228\u0026ssl=1","id":"15152","title":"pepsico-business-model","alt":"pepsico-business-model","caption":"With 53% of revenues coming from food, and the remaining 47% coming from the beverage. PepsiCo is a Food and Beverage Empire that in 2017 made over $63 billion in revenues. North America Beverage segment represented 33% of those revenues. 58% of its revenues were in the US. The company distributes its products via direct-store-delivery, customer warehouses, and other distribution networks.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/balance-sheet.jpg?fit=926%2C2560\u0026ssl=1","id":"15108","title":"balance-sheet","alt":"balance-sheet","caption":"The purpose of the balance sheet is to report the way the resources to run the operations of the business were acquired. The Balance Sheet helps us to assess the risk of the business. By looking at it, you will be able to answer questions, such as: What is the leverage? Is the company liquid enough? Remember, leverage\u00a0is the proportion between equity and debt, while liquidity is the capacity of the business to repay for its short-term obligations, to run the operations.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/facebook-arpu.jpg?fit=4280%2C3228\u0026ssl=1","id":"15092","title":"facebook-arpu","alt":"facebook-arpu","caption":"ARPU or average revenue per user is a critical measure to assess Facebook ability to monetize its users. ARPU is given by total revenue in a\u00a0given geography during a given quarter, divided by the average of the number of monthly active users in the geography at the beginning and end of the quarter.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/facebook-mobile-advertising-business-1.jpg?fit=4280%2C3228\u0026ssl=1","id":"15084","title":"facebook-mobile-advertising-business","alt":"facebook-mobile-advertising-business","caption":"In the first nine months of 2018, mobile advertising was estimated at 92% of the total advertising on Facebook products. Active monthly users\u00a0decreased from 376 million to 375 million in Europe. In the US\u00a0and Canada, users increased from 241 million to 242 million. At the same time, average revenue per user grew worldwide.\u00a0Besides all the buzz of 2018, the Facebook business model seems (for now) unshakable.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/the-new-york-times-business-model.jpg?fit=4280%2C3228\u0026ssl=1","id":"15081","title":"the-new-york-times-business-model","alt":"the-new-york-times-business-model","caption":"The New York Times made over $1.6 billion in revenues in 2017. Its monetization strategies based on both subscription (both print and digital) and advertising (both print and digital). NY Times has successfully managed to shift its business model over subscription over the years. As of 2017, subscriptions contribute more than advertising to its revenue generation. The subscription revenues primarily based on print have also been slowing down, while digital subscriptions have increased substantially. The NY Times is shifting toward a digital subscription business model.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/11\/booking-business-model-1.jpg?fit=4280%2C3228\u0026ssl=1","id":"15006","title":"booking-business-model","alt":"booking-business-model","caption":"Booking Holdings is the company the controls six main brands that comprise Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com, and OpenTable. Over 76% of the company revenues in 2017 came primarily via travel reservations commisions and travel insurance fees. Almost 17% came from merchant fees, and the remaining revenues came from advertising earned via KAYAK. As distribution strategy, the company spent over $4.5 billion in performance-based and brand advertising.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/google-tac-rates.jpg?fit=4280%2C3228\u0026ssl=1","id":"14974","title":"what-is-google-tac","alt":"what-is-google-tac","caption":"TAC stands for traffic acquisition cost, and that is the rate to which Google has to spend resources on the percentage of its revenues to acquire traffic. Indeed, the TAC Rate shows Google percentage of revenues spent toward acquiring traffic toward its pages, and it points out the traffic Google acquires from its network members. In 2017 Google recorded a TAC rate on Network Members of 71.9% while the Google Properties TAX Rate was 11.6%.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/dropbox-business-model.jpg?fit=4280%2C3228\u0026ssl=1","id":"14959","title":"dropbox-business-model","alt":"dropbox-business-model","caption":"Dropbox generated over 90% of its revenue via its self-serve channels to convert users in paying customers through in-product prompts and notifications, time-limited free trials of paid subscription plans, email campaigns, and lifecycle marketing. Dropbox generated over $1.1 billion revenue in 2017, with an average revenue per paying user of $111, $305 million in free cash flow and 11 million paying users","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/spotify-business-model.jpg?fit=4280%2C3228\u0026ssl=1","id":"14938","title":"spotify-business-model","alt":"spotify-business-model","caption":"Spotify is a two-sided marketplace where artists and music fans encounter on a single platform. Founded in 2008 with the belief that music should be universally accessible with a seamless experience based on streaming audio and video. It generated over \u20ac4 billion in 2017, of which almost 90% based on premium memberships and 10% based on a free service which is ad-supported. The company recorded an operating loss of \u20ac378 million in 2017.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/how-does-yahoo-make-money-1.jpg?fit=4280%2C3228\u0026ssl=1","id":"14915","title":"how-does-yahoo-make-money","alt":"how-does-yahoo-make-money","caption":"Yahoo made over $5 billion in revenues for 2016. Those primarily consisted of search and display (both served on Yahoo Properties and Affiliate Sites. In 2017 Yahoo got purchased by Verizon for $4.5 billion. Yahoo is now (together with AOL) part of a new Verizon Business Unit, called Oath, which aim at competing against Google and Facebook.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/unilever-business-model.png?fit=4280%2C3228\u0026ssl=1","id":"14804","title":"unilever-business-model","alt":"unilever-business-model","caption":"Unilever follows a direct-to-consumer business model, where it focuses on massive advertising campaigns at global scale to be on top of minds to its consumers","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/how-does-mozilla-make-money-1.png?fit=4800%2C2508\u0026ssl=1","id":"14745","title":"how-does-mozilla-make-money","alt":"how-does-mozilla-make-money","caption":"Most of Mozilla Corporation\u2019s revenues come from royalties earned through Firefox web browser search partnerships and distribution deals. According to StatCounter back in 2008 Mozilla Firefox controlled over 26% of the browser market. Today, due to the market dominance of Google Chrome and Safari, Mozilla has less than 5% in market share.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/google-traffic-acquisition-cost.png?fit=4280%2C3228\u0026ssl=1","id":"14705","title":"traffic-acquisition-cost","alt":"traffic-acquisition-cost","caption":"The traffic acquisition cost represents the expenses incurred by an internet company, like Google, to gain qualified traffic on its pages for monetization. Over the years Google has been able to reduce its traffic acquisition costs and in any case to keep it stable. In 2017 Google spent 22.7% of its total advertising revenues (over $21 billion) to guarantee its traffic on several desktop and mobile devices across the web.\u00a0\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/10\/google-financial-history.jpg?fit=790%2C2560\u0026ssl=1","id":"14672","title":"history-of-google","alt":"history-of-google","caption":"how google went from less than a billion in revenues in 2000 to over $110 billion in revenues in 2017","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2017\/12\/business-development-mixture-marketing-and-sales-1.png?fit=4800%2C1444\u0026ssl=1","id":"14444","title":"business-development-mixture-marketing-and-sales","alt":"business-development-mixture-marketing-and-sales","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2017\/12\/business-development-vs-sales.png?fit=4800%2C2508\u0026ssl=1","id":"14442","title":"business-development-vs-sales","alt":"business-development-vs-sales","caption":"Business development comprises a set of strategies, tactics and actions to grow a business via a mixture of sales and marketing. Indeed, while marketing usually relies on automation to reach a wider audience, and sales usually leverages on the one-to-one approach to close complex deals. Business development is about creating distribution strategies to scale up a business.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/walmart-business-model.png?fit=4800%2C2508\u0026ssl=1","id":"13991","title":"walmart-business-model","alt":"walmart-business-model","caption":"With over $495 in net sales as of January 2018, and over $4.5 billion coming from Membership and other income. The company operates three primary units that in 2018 comprise Walmart U.S. (approximately 64% of our net sales), Walmart International (about 24% of net sales), and Sam\u0026#8217;s Club (approximately 12% of its net sales) a membership-only warehouse clubs and operates in 44 states in the U.S. and in Puerto Rico, as well as eCommerce. \u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/salesforce-business-model.png?fit=4800%2C2508\u0026ssl=1","id":"13963","title":"salesforce-business-model","alt":"salesforce-business-model","caption":"Salesforce main revenue generation strategy is based on a subscription-based cloud service. Over 92% of Salesforce revenues come from four categories of cloud CRM (Customer Relationship Management) services, that span from the sales cloud to marketing cloud. The remaining revenues are primarily driven by professional services. In 2017 the company generated $8.39 billion in revenues.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/accenture-business-model.png?fit=4800%2C2508\u0026ssl=1","id":"13955","title":"accenture-business-model","alt":"accenture-business-model","caption":"Accenture is one of the world\u2019s leading professional services companies with approximately 425,000 people serving clients in a broad range of industries and in three geographic regions:\n\nNorth America,\nEurope\nand Growth Markets\u00a0(Asia Pacific, Latin America, Africa, the Middle East, Russia, and Turkey)\nAccenture runs five operating groups, organized by industry. Those are: strategy, consulting, digital, technology including application services, and operations to deliver end-to-end services and solutions to clients.\n\nIn 2017 over 27% of revenues came from products, while over 21% from financial services and over 19% of communications, media and technology. North America is the largest market for Accenture.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/nike-business-model.png?fit=2800%2C7860\u0026ssl=1","id":"13943","title":"nike-business-model","alt":"nike-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/baidu-vs-google.png?fit=4800%2C2508\u0026ssl=1","id":"13871","title":"baidu-vs-google","alt":"baidu-vs-google","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/baidu-business-model.png?fit=4800%2C2508\u0026ssl=1","id":"13851","title":"baidu-business-model","alt":"baidu-business-model","caption":"search market","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/google-advertising-network.png?fit=4800%2C2508\u0026ssl=1","id":"13771","title":"google-advertising-network","alt":"google-advertising-network","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/05\/copy-google-other-bets.png?fit=4800%2C2508\u0026ssl=1","id":"13760","title":"how-does-google-make-money","alt":"how-does-google-make-money","caption":"Google has a diversified business model, primarily making money via its advertising networks that, in 2019, generated over 83% of its revenues, which also comprise YouTube Ads. Other revenue streams include Google Cloud, Hardware, Google Playstore, and YouTube Premium content. In 2019 Google made over $161 billion in total revenues.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/marketing-vs-sales-1.png?fit=4800%2C2508\u0026ssl=1","id":"13718","title":"marketing-vs-sales","alt":"marketing-vs-sales","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/copy-aldi-business-model-in-a-nutshell.png?fit=4800%2C2508\u0026ssl=1","id":"13703","title":"vertically-integrated-business-model","alt":"vertically-integrated-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/09\/aldi-business-model-in-a-nutshell.png?fit=4800%2C2508\u0026ssl=1","id":"13609","title":"aldi-business-model","alt":"aldi-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/08\/how-does-youtube-make-money.png?fit=4800%2C2508\u0026ssl=1","id":"13537","title":"how-does-youtube-make-money","alt":"how-does-youtube-make-money","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/08\/how-does-twitter-make-money.png?fit=1200%2C627\u0026ssl=1","id":"13434","title":"how-does-twitter-make-money","alt":"how-does-twitter-make-money","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/duckduckgos-business-model.jpg?fit=2560%2C1338\u0026ssl=1","id":"13340","title":"duckduckgos-business-model","alt":"duckduckgos-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/08\/mcdonalds-heavy-franchised-business-model-explained-inforgraphic.png?fit=2812%2C8012\u0026ssl=1","id":"13323","title":"mcdonalds-heavy-franchised-business-model-explained-inforgraphic","alt":"mcdonalds-heavy-franchised-business-model-explained-inforgraphic","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/08\/mcdonalds-business-model-explained.png?fit=4800%2C2508\u0026ssl=1","id":"13319","title":"mcdonalds-business-model-explained","alt":"mcdonalds-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/08\/starbucks-business-model-explained.png?fit=4800%2C2508\u0026ssl=1","id":"13310","title":"starbucks-business-model-explained","alt":"starbucks-business-model","caption":"Starbucks is a coffee retail company that sells beverages (primarily consisting of coffee related drinks) and food. Even though Starbucks has 49% of company-operated stores vs. 51% of licensed stores, revenues for company-operated stores accounted for 79% of total revenues compared to just 11% of licensed stores in 2017. Thus even though licensed stores generally have a higher operating margin than company-operated stores, the company can be defined as a company owned business model.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/07\/amazon-vs-alibaba-2.png?fit=4800%2C2508\u0026ssl=1","id":"12773","title":"amazon-vs-alibaba","alt":"amazon-vs-alibaba","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/07\/receivables-turnover-ratio-amazon-2.png?fit=4800%2C2508\u0026ssl=1","id":"12813","title":"receivables-turnover-ratio-amazon","alt":"receivables-turnover-ratio-amazon","caption":"The receivable turnover ratio is a financial\u00a0management metric that measures how efficiently an organization is leveraging its assets. It assesses how many times throughout the year the company is collecting the money from customers.\u00a0","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/07\/what-is-seo-hacking-1.png?fit=4800%2C2508\u0026ssl=1","id":"12686","title":"seo-hacking-case-study","alt":"seo-hacking-case-study","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-07-09-at-23.36.49.png?fit=772%2C518\u0026ssl=1","id":"12610","title":"featured-snippet-seo-hack","alt":"featured-snippet-seo-hack-2","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/snapchat-business-model.png?fit=4800%2C2508\u0026ssl=1","id":"12563","title":"snapchat-business-model","alt":"snapchat-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/07\/business-model-tools.png?fit=4800%2C2508\u0026ssl=1","id":"12558","title":"business-model-tools","alt":"business-model-tools","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/06\/netflix-business-model-infographic.png?fit=4800%2C2508\u0026ssl=1","id":"12554","title":"how-does-netflix-make-money","alt":"how-does-netflix-make-money","caption":"Netflix is a subscription service which makes money with a simple subscription-based packaging and three subscriptions levels (basic, standard and premium) from which you can get the streaming of all the available series, movies and shows available on the Netflix library.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/07\/10-business-models-in-one-infographis.jpg?fit=872%2C2560\u0026ssl=1","id":"12547","title":"10-business-models-in-one-infographis","alt":"","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/06\/how-does-venmo-make-money.jpg?fit=2560%2C1338\u0026ssl=1","id":"12326","title":"how-does-venmo-make-money","alt":"how-does-venmo-make-money","caption":"Venmo got acquired in 2012 by Braintree. Braintree was acquired in 2013 by PayPal. Thus, Venmo is part of the PayPal ecosystem.\n\nVenmo is a\u00a0peer-to-peer payments app\u00a0that allows users to share and make payments with friends for a variety of services.\n\nWhen you send money using your Venmo balance the fees are wained. Thus the service is free. However, the 3% fee applies to credit cards. That is how the company generates revenues.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/facebook-hidden-revenue-business-model-explained.png?fit=2048%2C1070\u0026ssl=1","id":"11436","title":"facebook-hidden-revenue-business-model-explained","alt":"facebook-hidden-revenue-business-model-explained","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/covertkit-business-model-2.png?fit=2048%2C1070\u0026ssl=1","id":"11285","title":"covertkit-business-model","alt":"covertkit-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/amazon-prime-video-revenue-model-explained-1.png?fit=2048%2C1070\u0026ssl=1","id":"10582","title":"amazon-prime-video-revenue-model-explained","alt":"amazon-prime-video-revenue-model-explained","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/quora-business-model-1.png?fit=2048%2C1070\u0026ssl=1","id":"10484","title":"quora-business-model","alt":"quora-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/wolfram-alpha-business-model-1.png?fit=2048%2C1070\u0026ssl=1","id":"10456","title":"wolfram-alpha-business-model","alt":"wolfram-alpha-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/smart-passive-income-business-vs-traditional-business-1.png?fit=2048%2C1070\u0026ssl=1","id":"10229","title":"pat-flynn-business-model","alt":"pat-flynn-business-model","caption":"Pat Flynn, creator of Smart Passive Income makes money by affiliate marketing, book sales, and course sales. He has also built niche sites that generate passive revenue streams. Additional income comes from podcast sponsorships, software, and apps. The smart passive income model purpose is to automate revenue generation.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/toms-business-model-1.png?fit=2048%2C1070\u0026ssl=1","id":"10206","title":"toms-business-model-explained","alt":"toms-business-model-explained","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/03\/airbnb-business-model-explained.png?fit=2048%2C1070\u0026ssl=1","id":"10148","title":"airbnb-business-model","alt":"airbnb-business-model","caption":"Airbnb is a platform business model making money by charging guests a service fee between 5% and 15% of the reservation, while the commission from hosts is generally 3%. The platform also charges hosts who offer experiences with a 20% service fee on the total paid amount.","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/amazon-business-cash-machine-1.png?fit=2048%2C1070\u0026ssl=1","id":"10100","title":"amazon-business-cash-machine","alt":"amazon-business-cash-machine","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/googles-business-model.png?fit=2048%2C1070\u0026ssl=1","id":"10040","title":"googles-business-model","alt":"googles-business-model","caption":"","itemprop":"image"},{"src":"https:\/\/i0.wp.com\/fourweekmba.com\/wp-content\/uploads\/2018\/02\/linkedin-multi-sided-platform.png?fit=2048%2C1070\u0026ssl=1","id":"10005","title":"linkedin-multi-sided-platform","alt":"linkedin-multi-sided-platform","caption":"LinkedIn is a two-sided platform running on a freemium model, where to unlock unlimited search and other features, you need to switch to a paid account. Acquired by Microsoft for $27 billion in 2016, LinkedIn made $5.2 billion in revenues in 2018 and nearly 630M members by October 2019.","itemprop":"image"}]" itemscope itemtype="https://schema.org/ImageGallery">