Appetite for a Better World
ProVeg International works to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.
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Latest updates and news
The €11.61 billion opportunity sitting on Europe’s public plates
New report recommends a shift to 85% plant-based public food budgets Every day, Europe’s public institutions…
Farmers are ready to diversify – now policy and markets need to keep pace
European farmers call for stronger support to unlock the potential of protein diversification Last…
Blueprint for plant-based growth: realizing the commercial opportunity in protein diversification
The plant-based sector is entering a commercially nuanced phase. While media narratives focus on a ‘slowdown’…

ProVeg 2025 Impact Report
2025 has been a powerful step forward in accelerating the global shift towards more plant-based food systems. From influencing policy and supporting businesses, to reaching millions through campaigns and education, our work continues to grow in both scale and impact.Our 2025 Impact Report brings together the results of that collective effort.
Press releases
New Food Conference 2026: Building resilient value chains for the next phase of alternative protein growth
Why scaling plant-based and alternative proteins now depends on cross-industry collaboration Under…
New ProVeg guide supports health professionals in helping patients maintain nutritional quality during GLP-1 therapy
New evidence-informed brochure highlights how plant-forward nutrition can support dietary quality, nutritional…
European farmers call for stronger support to unlock the potential of protein diversification
New report launched at the European Parliament highlights farmers’ experiences of diversification across Europe Yesterday…
Catch up on the latest news from ProVeg…
For press releases, reports, and media kit…
We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Taste
Enjoy delicious food
Health
Improve your health
Justice
Build a fairer world
Animals
Reduce suffering
Environment
Protect our planet
Plant-based nutrition
Give it a try, we support you
More ways for you to get involved:
More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
Find out more about us

Our Supporters

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You can help build a world where animals are not used for food and help more people transition to a plant-based diet.



















