CMO Network
Cleaning Up The Murky Window Into B2B Marketing
Forbes Staff
Could The Musk V. Altman Trial Change The AI Race?
ByTim Keary,
Contributor
Musk v. Altman is shaping up to be one of the biggest tech trials of the decade, but it's eff on the future of the AI race is doubtful.
More From CMO Network
How TELUS Adds Loyalty Innovation To A Commodity Category
TELUS looks at partnerships and loyalty program innovation as a way to build connection and drive differentiation in a commodity category.
ByJeff Fromm,
Contributor
The $62 Billion Signal: Bequests Just Became Philanthropy's Fastest-Growing Engine
Giving USA's record year hints at the $18 trillion charitable slice of the Great Wealth Transfer — and the race to build its infrastructure
Contributor
Sports And Live Events Are The Tip Of The Spear For Travel Growth
Sports and live events are often being booked even before flights and hotels which is driving a new travel journey.
ByJeff Fromm,
Contributor
ALL Accor Aims At Sports, Entertainment And Food In New Loyalty Effort
Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.
ByJeff Fromm,
Contributor
The AI That Wrecked Starbucks Korea Could Have Saved It
Starbucks Korea used AI to write a tone-deaf ad, then closed every store for history training. The same AI, asked to evaluate, flagged the danger in one prompt.
ByRoger Dooley,
Contributor
How Ralph Lauren Won Wimbledon With Panache
Ralph Lauren’s Wimbledon takeover shows how 20 years of heritage-led partnership turned tennis’ most iconic tournament into a powerful luxury retail platform.
Contributor
Choice Hotels Is Treating AI As An Innovation Operating System
Choice hotels is using AI to unwind complexity and drive consumer confidence.
ByJeff Fromm,
Contributor
UiPath's Daniel Dines Has A Warning For The AI Layoff Era: 'An Average Doesn't Have A Taste'
As companies cut thousands of jobs in AI's name, the UiPath founder argues that taste, judgment and human initiative are exactly the assets executives are cutting blind.
Contributor
Marketing To Billions Of World Cup Fans: Lessons From Lay’s
Also in the Forbes CMO newsletter: NBCUniversal will spin off, international soccer fans bolster American pride, introducing the World’s Most Influential CMOs.
Forbes Staff
How Bridge Entertainment Labs' Steven Olikara Is Building Community Across America's Deepest Divides
Steven Olikara identifies a "division industrial complex" where media and politics profit from societal polarization, fostering hatred based on false narratives. To counter this, Olikara, drawing from his experiences in music and politics, founded Bridge Entertainment Labs.
ByAfdhel Aziz,
Contributor
