Do we have to replace our current CRM?

Most teams do, because the practice room is only as good as the deal data behind it. If you'd rather not move yet, Conversionz can run alongside your existing CRM with a one-way sync — you'll get the simulator and the scorecards, but the personas will be thinner.

Is the roleplay voice or text?

Both. Text runs are faster and better for drilling one objection repeatedly. Voice runs are where talk ratio, pace and silence tolerance actually get measured — and they're the ones that make reps nervous, which is the useful part.

Where does the buyer persona come from?

From your data. The deal record supplies the situation; your past call transcripts and objection tags supply how that kind of buyer actually behaves. You can also write personas by hand, and you can lock an approved set so reps practise against the same buyer across the team.

Will reps game the scoring?

Some will try. Scores link to transcript timecodes, managers can override any dimension with a reason, and certification runs use unseen scenarios. The score is a conversation starter for coaching — it was never designed to be a payroll input.

What happens to our call data?

It stays in your workspace, used to improve your personas and nothing else. Conversionz is operated by SEO Hacker Pte Ltd in Singapore, and the full terms are on the contact page.

How long until a team is running on it?

Import and pipeline setup is same-day for most teams. Personas get noticeably sharper after the first few weeks of real call data flows through, which is when the simulator starts to sound like your actual market.

We built this because we needed it

Conversionz came out of real sales calls, not a lab.

The difference is what happens in the four seconds after a client says something difficult.

Years of building and leading sales teams teach you that the difference between a good quarter and a bad one is rarely strategy alone. It is whether the person on the call knew what to do in the four seconds after a prospect said something difficult.

And the way that skill normally gets built — a manager finding an hour, remembering how a call went, offering an adjective — doesn't work at any real scale.

So the library started as recordings. Real negotiations, real renewal pushbacks, real conversations where results were behind and somebody had to pick up the phone anyway. We turned them into scenarios, ran our own teams against them, and built the scoring because "that wasn't very convincing" is not something anyone can practise against.

Practice and pipeline belong in the same place.

Conversionz gives sales teams one place to prepare, practise, and execute. Prospects, calls, coaching, and pipeline stay in the same workflow, so the skills developed in training can show up in live deals and managers can coach from evidence rather than memory.

Small team, no outside money, shipping in public.

If something isn't built yet, we'll tell you it isn't built yet.

Sean Si

Sean Si leads Conversionz after more than sixteen years building and operating client-services and sales teams. The product reflects the lessons from that work: set clear standards, make deliberate practice part of the week, and give managers enough visibility to coach the next conversation—not just review the last result.

We use it every week.

Everything on this site exists because it had to work for us first.

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